If you’re a member here at Heads&Heads, you’ll know we do not buy into the role of Robin Hood - taking from the rich (bookies) and giving back to the people. We need the bookmakers to do well to ensure the continuation of matched betting long into the future. Remember the less profit a bookie makes, the less offers they will promote. In short, nobody wins if bookmakers have a bad year.
That is why we are pleased to report that the Paddy Power Betfair merger has resulted in a revenue rise of 18%. This is despite wide spread concerns about the huge operating costs incurred from the merger. To maintain such a year on year growth during such a significant period of change is both impressive and encouraging.
Paddy Power and Betfair have long been among the easiest bookmakers to work with, and long may that continue. Betfair are most certainly not showing any signs of slowing down when it comes to their promotions. During the Olympics your Betfair account would have been full to bursting with free to play games that involved little to no risk.
Expect plenty of offers to crop up in the Reload offer category on Heads&Heads for these two bookmakers in the coming months!