In the world of online gambling, the Grand National is always used as the yardstick for measuring the profitability and growth of the market. So, if this is to be believed, it looks like it will be a good year for the majority of bookmakers. Which, in turn, is good for us because a strong gambling market will increase the confidence of bookmakers to present more lucrative offers in order to capitalise on a growing market.
NYX Gaming Group, end-to-end supplier and technology provider to sports betting and gaming operators, announced today that it handled a total of 24 million sports bets across all channels, via its OpenBet platform, on the day of the Grand National. This makes 8th April 2017 officially the busiest day of the year for NYX. The company processed 68,000 bets-per-minute during its peak periods on the day of Grand National Saturday, which is a significant increase of 10% over 2016. Additionally, OpenBet processed a total of 74 million account transactions – an increase of 22% from 12 months ago.
This is, no matter which way you cut it, a colossal amount of money changing hands. However, the most important number here is the 22% increase. Whilst it would not be wrong to state this could mostly be down to the growth in NYX’s bookmaker partners, it is unlikely to account for all of it. On the whole, it looks like more people in the UK are willing to gamble their hard-earned cash with the bookmakers. Many experts have stated that this is a result of gambling’s new accessibility in the digital age, and that year on year growth around big events should be expected.
For us at Heads&Heads, this is really good news. The more bookmakers see growth in their ‘available market’, the more they’ll increase their efforts to get access to these new customers. Thus, it may well result in an increased number of lucrative Welcome and Reload offers. We are already starting to see this occurring, with quite a few bookmakers changing their Welcome offers to more lucrative bonuses/free bets. Betsafe, for example, have already increased the value of their Welcome offer from £20 to £30. Hopefully, this trend will continue throughout the year and our members can make even more money!
Interestingly, not everyone was a winner during the Grand National. According to the figures, Scottish bookmakers suffered after One For Arthur (a Scottish racing horse) won the Grand National. McBookie.com spokesman, Paul Petrie commented to the BBC: “It was a bad day for Scottish bookmakers but a great day for punters and more importantly Scottish racing. It has been a long time since we have celebrated a Scottish winner and although it has cost us a fortune, we couldn’t be happier for Lucinda Russell.”
Don’t shed a tear for these bookmakers though, they absolutely cleaned up during Cheltenham because of the poor performance from the favourites. In the end, it all evens out for the bookmakers and normally in their favour. What is important, is that the gambling industry is continuing to expand, and that is good for all of us!