Christmas Blog #2: Skrill becoming a bookie affiliate?

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For those of you who don’t know what or who Skrill are – think PayPal but with more of a focus on transferring money, rather than paying for things. They are, to all intents and purposes, an e-wallet that has enjoyed a mixed reception from the bookmaker industry. If you are looking for more information on them generally and you are a member of Heads&Heads, Click here to read more.

What we are going to discuss in this blog is not how Skrill works, but instead, a rather interesting new direction they appear to be moving towards. That direction being, a hub for all manner of offers for the Gambling, Forex, Shopping and Gaming industries.

They’re calling it ‘Skrill Showcase’ and this is promoted on their main site. So, this is not some afterthought spin-off, real effort is going in to promoting this both internally and externally. Once you reach the Showcase section of Skrill there will be numerous offers available for you to click on for a variety of bookmakers. Some even have Skrill exclusive offers.

Now, it is not the service that is particularly interesting here – in fact, sites that offer this service of pulling all the offers into one place with affiliate links behind them are a dime a dozen (and no, Heads&Heads is not one of them). What is interesting though, is that this is a company who runs a payment system which competes with PayPal. This is not a site trying to make a quick buck. They have been around for some time and are serious players in the payment industry.

Of course, there is no way for us to know exactly why it is that they are doing this. However, this will create closer ties between the bookmakers and Skrill. For you see, in the past (and currently), bookmakers have never been a huge fan of Skrill. Many of our members will know that the majority of bookmaker welcome offers prohibit the use of Skrill as a method of depositing. Now, I won’t confess to know all the reasons why bookmakers dislike Skrill so much, however it being the main tool of choice for seasoned matched bettors to quickly move money between accounts is likely one of them. The slow nature of debit card transactions actually gives bookies a degree of control, Skrill, in many respects, nullifies that.

It’s this that makes the direction Skrill are going all the more interesting for us matched bettors. That’s because, the closer Skrill works with bookmakers, the more likely those bookmakers are to allow Skrill as an accepted method of depositing on their site – which, in turn, will make our lives a lot simpler. Some say this could actually be bad news for matched bettors, as Skrill could possibly be inclined to report suspected matched betting activity to the bookmakers. However, we find this highly unlikely, because to target us would be to target a significant chunk of Skrill’s user base and thus impact their profits.
At the moment, the look and feel of the ‘Showcase’ section leaves a lot to be desired. However, with William Hill and Ladbrokes already listed on the site as ‘Trusted partners’, this new direction is one Heads&Heads will be keeping a close eye on.

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