The Reload Offer Mentality

You may have already seen Heads&Heads use the term ‘Reload Offer Mentality’ on either the forum or our social media channels. It may seem like a throwaway term. However, there is a crucial lesson behind it that all Matched Bettors need to learn if they are to progress and start earning the big bucks! Let’s start with a quick definition of Reload Offers, what are they? The purpose of ‘reload offers’ is to consistently earn a regular income from matched betting. There’s no reason why the money you make from matched betting should be limited to »

Betway making waves in the world of Horse Racing!

A week ago, we posted a quick blog on the ways in which Betway are looking to support the UK Horse Racing industry, through a series of high profile race sponsorships. Such news was particularly pleasing given negative comments from other bookmakers on the health of UK horse racing. Fortunately, Betway, are showing every sign of maintaining this positivity to a halt. It was confirmed late last week that Betway has signed a seven-figure, three-year deal with Aintree Racecourse to become the official betting partner of this year’s Grand National. This is massive news for both the industry and »

How long can all this last?

This is easily the most common question I receive from both existing Heads&Heads members and those looking to understand more about Matched Betting. Surely, bookmakers will close this loophole and then you’ll no longer have a business? Well, people have been saying this since matched betting first started being practiced – all the way back when the first betting exchange was launched in 2000. Back then the process was a lot more manual and you did not have access to the same tools and software that is available today on Heads&Heads. However, the basic process remains »

Some positive news for William Hill

Those who follow our blog regularly will know that we are partial to poking a bit of fun at the seemingly never ending problems William Hill is encountering. However, this week we bring positive news on one of our preferred bookmakers, whom many have written off as being largely rudderless. Malta-based Yggdrasil Gaming has agreed a direct integration with William Hill in the latest coup for the supplier’s fast-growing Gibraltar operations. Why is this important? Well, in the simplest of terms, this will add some much-needed strength to William Hill’s online offering. More specifically it means that they »

Betway helping to keep UK Horse Racing healthy

In recent blogs, Heads&Heads has been a bit critical about the future of Horse Racing in the UK. However, it would appear some bookmakers do not share our negative view. Betway has recently extended its support of the Newmarket and Haydock meetings by signing deals with Jockey Club Racecourse, Arena Racing Company (ARC) and York Racecourse to retain its sponsorship of heading contests. Interestingly, this has come at a time when Heads&Heads has seen Betway increasingly become a feature of our Friday Reload offer emails. So we’ll be keeping a very close eye on whether »