Heads&Heads Blog

This story popped up on the 7th of January, so I am a bit late off the mark - but it is just too perfect when it comes to summing up the gambling industry, so I just had to write a small piece on it. For those not in the know, a local newspaper/website in Stoke reported on a story of a man by the name of Neil Gilson who fended off a knife wielding man in a Betfred shop. In a genuine example of reactionary bravery, Neil stood between the Betfred staff and the knife wielding man – who »

My first blog of the year is going to be a fairly self-indulgent one. Looking at what we (Heads&Heads) plan to do in 2019, what our objectives are and predictions for the year as a whole. It goes without saying that we are looking to drastically expand our member base over the course of this year. 2018 was very much characterised by putting finishing touches on the site and customer service as a whole – there, is of course, still plenty to do. However, we feel the site is in a good place and this enables us to complete »

Well, I think we all saw this coming a mile off. The all-out assault on the bookmakers’ ability to advertise continues to ramp up. The latest hit has just been confirmed – bookmakers will now no longer advertise on UK television during pre-watershed live sport due to a self-imposed ban. The ban has been announced to come into effect in 2019. For those who don’t know (or don’t care about the watershed) the watershed in the UK is 21:00. The exact rules of the legislation are that no betting adverts will now be shown during live sport coverage »

Is the title a bit over the top? Perhaps. But can you blame me? It is so rare that this blog gets to focus on a genuinely positive story for both sides of the fence and, to be honest, I can’t help but be excited for what the future could bring. For those (most of you) who do not avidly follow the rollercoaster ride that is Gambling news, you may have missed the recent announcement of the astronomical profits posted by Bet365 recently. The numbers are truly staggering and nothing does them more justice than this quote from the »

Before we dive into this potentially industry changing shift for bookmakers, I need to start with a quick statement for all those new to this blog or matched betting as a whole. Matched betting is not, nor will it ever be gambling. Matched bettors do not like gambling or the gambling industry when they engage in the practices such as those discussed in this blog. To be clear, I don’t hate bookmakers – as a matched bettor I need bookmakers to exist in order to exist. However, when it comes to fixed-odds betting terminals in bookmaker shops, I will pull »